Competitive Intelligence System
Automated landscape analysis across 14 market segments, refreshed weekly and exportable as a brief.
Leadership was making positioning decisions off a competitive picture that was rebuilt by hand each quarter — stale the day it shipped, and impossible to defend because no one could trace where a number came from.
Define the model first
We agreed on exactly what a segment is, how volume is measured, and what counts as a comparable — before writing any code. Ambiguity in the definitions is what had made the old reports unfalsifiable.
Ingest the disparate sources
Public filings, pricing pages, and structured feeds flow into one normalized model. Each figure carries its provenance, so every cell in the report traces back to a source.
Brief, not dashboard
The output is a 40-page brief any executive can read, generated on a weekly schedule. The dashboard exists for the analysts; the brief exists for the decision.
Positioning conversations now start from a shared, sourced picture that refreshes weekly instead of quarterly. When a number is questioned, it takes seconds to show where it came from.
Have a system like this to build?
We take on a limited number of engagements to keep depth over breadth.
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